ANOVA - Invasion


Role

Concept
Direction
Design
Production

Client

Personal

Credits

Audio: Jan Robbe (Erratic)

Description

Online self-promoting video for ANOVA featuring an eye-catching animation set to grab the visitors immediate attention.

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Insight
ANOVA is the name of my former digital portfolio and the name under which I worked in the past. The website presents early work within interaction design, motion design and graphic design.

Challenge
When re-launching ANOVA an effective eye catcher was needed. The task was to make a video that caught the visitor’s attention and encourage them to stay and explore the rest of the site. The video had to be short, energetic and entertaining to view after several visits.

Solution
I made a short video of a person filming a sudden invasion of unexplained origin. The style of the video was made to look as authentic as possible so people could relate to it and be convinced to keep on watching. The video greatly helped re-launch ANOVA and brought enormous amounts of awards and attention from all over the world including the prestigious FWA award.


Stills