DR - Talent 09
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Role

Concept
Direction
Design

Client

BLU / DR (Danish Broadcast Organization)

Credits

Co-Creator: Tina Dueholm

Description

Television program identity for DR (Danish Broadcast Organization) entertainment show "Talent 09" internationally know as "Got Talent".

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Insight
BLU, part of Fremantle Media, is one of Denmark’s leading production companies and has produced many blockbuster television entertainment shows such as Idols, Thank God You’re Here and X-Factor – all television shows with millions of Danish viewers every week. "Talent 09" is a contest featuring people with all kinds of talents from all over the country competing against each other to become the winner of the year.

Challenge
The brief was to make the identity convey warmth and celebrate talent in all forms – like a “cool circus” yet with a clean and sophisticated look. Furthermore I had to ensure that the entire country felt it was their show despite most of the contest taking place in Copenhagen.

Solution
Through interviews and dialog I assisted BLU by designing a welcoming and elegant identity inspired by the look and style of Cirque de Solei. I directed and designed visuals that underlined the uniqueness of each contestant’s talent by highlighting their performance using visual effects. Finally I made sure that everyone in the country felt invited by adding the names of every city in the country into the shows graphic elements.