Visit Denmark - Showcase
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Role

Direction
Design
Production

Client

Grey Copenhagen / Visit Denmark

Credits

Co-Creator: Tina Dueholm

Description

Information graphics presenting the success of a Visit Denmark campaign using a sense of fairytale, humor and modern touch.

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Insight
Grey Copenhagen, part of Grey Group, is one of Denmark’s top advertising agencies servicing many major prominent Danish clients including Toms, Visit Denmark and Coca Cola. Grey Copenhagen is especially known for their controversial Visit Denmark viral Danish Mother that reached the entire world within days.

Challenge
Grey wanted to present their extremely successful Visit Denmark viral campaign Danish Mother at the Cannes Festival. Grey Copenhagen needed information graphics to tie their presentation together and add a certain angle to their story. The brief was to design and produce visuals that referred to old fairytales while emphasizing on putting Denmark on the world map.

Solution
I helped Grey Copenhagen present their story by directing, designing and producing several full HD video clips of information graphics that supported their presentation. To help give a sense of fairytale I designed a world map that resembled ancient maps of forgotten lands. I highlighted Denmark and the campaign achievements through various visual effects which added a bit of humour and modern touch.


Clips